Manifesto
We can’t help it, it’s just the way we are.Original, creative, sometimes a bit over the top.
Well, often, actually. And at times even on purpose.
We stick out like a sore thumb, it’s in our DNA.
And down to the choices we’ve made.
We like doing things the hard way. Even when they’re simple.
And we’re f**king good at it.
We’re worldwide but you won’t find us everywhere:
only where we want to be.
We’re a weird mixture of elegance and creativity.
And that’s why we stand out.
We’re always on the go. We can’t sit still.
We strive to raise the bar in everything we do. And you can tell.
We’re obsessed by detail, but this obsession often leads to new ideas.
Otherwise we get bored. And when we’re bored, you’re bored too.
We’re sorry about all this, we really are, but there’s nothing we can do about it.
We are Italians.*
We are MAD In Italy.
Mad in Italy,
today
“MAD” isn’t just a name. It’s a mindset, a corporate philosophy that permeates every pair of glasses we produce, creatively combining colours, shapes, ideas and experimentation. And a healthy dose of inventiveness: because we Italians were the ones who gave the world the telephone and the internal combustion engine. And gorgonzola and panettone. To name but a few…
