A New Campaign Rooted in Authentic Italian Craft
Mad in Italy unveils a new collection reconnecting with its artisanal roots, inspired by Italy’s historic botteghe.Each frame pays tribute to tradi...
Read moreAcetate
Color and design in perfect harmony
Look what's new!
MAD Blog
Our feature on Eyebook Magazine
A look at our identity, our MAD spirit, and the designs we are about to release.
Read more
Creativity
Mad in Italy embodies the unique essence of Italian creativity, giving bold spirit to everyframe we create. Here, color, technology, and materials blend seamlessly, giving life to accessories with a distinctive character—never extravagant, yet unmistakably original. Our design is driven by a hint of madness that sets us apart, defining us as true ambassadors of Italian knowledge and style.
Good taste
The past transmits to Italians an innate sense of beauty and taste. For this reason, each of our creations strives for the perfect balance of shapes, colors, and technology, resulting in a harmonious and one-of-a-kind collection. We don’t want to overdo it, but rather seek an elegance that always stands out, reflecting the authentic Italian spirit.
Lightness
Our frames celebrate a lighthearted and playful approach to life. For the Mad in Italy team, the first step is to see the world through frames that are lightweight, comfortable, and perfectly fitting. The second is to add a touch of self-irony by giving our models fun names that bring a smile...and challenge your Italian pronunciation!
