• THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

  • THE MADNESS OF BEING ONESELF

    THE
    MADNESS
    OF BEING
    ONESELF

 

THE ESSENCE OF OUR
BRAND IS IN THIS
PLAY ON WORDS

We have eliminated the “e” from the traditional phrase “Made in Italy”, to express the entirely Italian MAD creativity of our brand. Mad in Italy was launched within the Vista Eyewear company, an Italian company located in Alano di Piave - Belluno, with has over thirty years of experience in the production of frames and sunglasses.

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Research and innovation have led to the creation of all three of the brand’s lines, each with well-defined aesthetic and technological characteristics. In addition to the sophisticated mad in italy, we have the colorful and very light mad in italy UP!, the women’s line mad in italy FUN. For our team the key words are innovation, creativity and madness, all qualities that have made our brand unique and recognizable throughout the world.

 


 

THE COLLECTIONS

  • mad in italy
  • mad in italy
  • mad in italy

    The madness of being oneself is expressed in our materials and our technical solutions, that undergo continuous development. Discovering the little details that characterize each model in the Mad in Italy line means fully understanding our mad view of ingenuity.

    Enhancing your strong points won’t be difficult when you choose between the various combinations of materials, colors and designs, the result of fully Italian intuition.

    DISCOVER THE MAD CATALOGUE

  • mad in italy

    The madness of being oneself is expressed in our materials and our technical solutions, that undergo continuous development. Discovering the little details that characterize each model in the Mad in Italy line means fully understanding our mad view of ingenuity.

    Enhancing your strong points won’t be difficult when you choose between the various combinations of materials, colors and designs, the result of fully Italian intuition.

    DISCOVER THE MAD CATALOGUE

  • mad in italy UP
  • mad in italy UP
  • mad in italy UP

    the Mad in Italy Up! collection aims high, towards the sun whose rays give special mirror, multicolor and 3D effects to the front piece in nylon. This peculiar characteristic makes color and liveliness the strong points of these frames, and gives a unique character to each model in terms of solid colors, gradient and transparency effects. Nylon, a flexible and strong material, also allows for taking flight with a weight of only 9 grams.

    DISCOVER THE UP CATALOGUE

  • mad in italy UP

    the Mad in Italy Up! collection aims high, towards the sun whose rays give special mirror, multicolor and 3D effects to the front piece in nylon. This peculiar characteristic makes color and liveliness the strong points of these frames, and gives a unique character to each model in terms of solid colors, gradient and transparency effects. Nylon, a flexible and strong material, also allows for taking flight with a weight of only 9 grams.

    DISCOVER THE UP CATALOGUE

  • mad in italy FUN
  • mad in italy FUN
  • mad in italy FUN

    A female line whose distinctive traits are joy and cheer: this is Mad in Italy Fun. Frames that between shapes, colors and textures express the essence of creativity. Their touch also gives you a sense of originality, thanks to the hand-made colored reliefs.

    DISCOVER THE FAN CATALOGUE

  • mad in italy FUN

    A female line whose distinctive traits are joy and cheer: this is Mad in Italy Fun. Frames that between shapes, colors and textures express the essence of creativity. Their touch also gives you a sense of originality, thanks to the hand-made colored reliefs.

    DISCOVER THE FAN CATALOGUE

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