Mad in Italy Wins with the Espresso Model at the 2025 Love Eyewear Awards

The 100% Optical fair once again confirms its status in 2025 as the largest and most important optical event in the UK. Since its launch in 2014, it has rapidly grown to become a key european platform for professionals, designers, and eyewear enthusiasts.

On the opening night of the event, the Love Eyewear Awards took place—an initiative that, since 2020, has celebrated the best in both independent and industrial eyewear design. A jury composed of bloggers, journalists, influencers, and industry experts evaluates hundreds of entries across various categories, awarding excellence, innovation, and style.

Among the 2025 winners, Mad in Italy stood out by claiming the Men’s Frame of the Year award with its Espresso Silver Blue model. This frame is praised for its elegant and futuristic design Its clean, angular lines are complemented by a modern rectangular shape with softened edges, offering a flattering yet bold aesthetic. The frame's standout feature is its cobalt blue detail along the top, creating a striking contrast against the ultra-light titanium construction. This subtle yet impactful use of colour adds individuality while maintaining a refined and minimalist design.

Crafted from ultra-lightweight titanium, the Espresso ensures exceptional comfort, ideal for all-day wear. Thin temples and adjustable nose pads enhance the fit, while its geometric aesthetic reflects today’s fashion trends. Designed for those who seek frames that merges sophistication with a futuristic edge.

A special thanks goes to Ashton Riley, our exclusive distributor in the UK, for their outstanding support and dedication in organizing our presence at the event.